The ROI Problem
Companies spend $24 billion per year attending trade shows. Most can't tell you what they got back from the last one.
The reason is simple: they're measuring the wrong things.
What to Measure Instead
The TapyTap ROI Calculator
If your team attends 3 events per year and each produces 50 real contacts (instead of 500 untracked card swaps), and you convert 18% of those to meetings, and 25% of meetings to deals at $8,000 average — that's $54,000 in incremental pipeline per event.
Tools That Help
R
Rami Al-Hassan
Head of Growth at TapyTap